New construction
Touring a new-construction model home? Bring your own agent to the first visit.
The person at the model home desk is lovely, competent, and paid by the builder. Here is why that matters, and why the first visit is the one that decides whether you have someone in your corner.
Gainesville, Haymarket, and Bristow have more new construction than almost anywhere else in Northern Virginia. Which means a lot of buyers here start the same way: driving past a sign on a Saturday, pulling into a model home, and falling for a floor plan.
I spent four years in new home sales before I represented buyers. I sat at that desk. So I want to explain something that almost nobody explains at the door.
The person at the desk works for the builder
They are not being sneaky about it. They will tell you if you ask. But the sales representative in a model home has a fiduciary duty to the builder — the same way I have one to my clients. They are professional, they know that product cold, and they are excellent at their job. Their job is to sell that builder's homes on that builder's terms.
That is not a reason to avoid new construction. It is a reason to have someone whose duty runs the other way.
Register on the first visit, or you may lose the option
This is the part that catches people, and it is nearly impossible to undo.
Most builders require your agent to be present or named at your first visit for that agent to represent you in the transaction. Not the contract signing. The first time you walk in. Some builders will accept a registration in the first day or two; others will not budge at all.
So the free-looking Saturday drive-by can quietly cost you representation on a six-figure purchase. If you think you might ever want someone reviewing that contract on your behalf, bring them the first time — or at minimum, call before you go.
Builders expect this. Their agent commission is already budgeted into the sale. Bringing your own representation does not raise your price.
That last point surprises people. Buyers sometimes assume that showing up alone gets them a discount. It generally does not — the builder simply keeps the portion that would have compensated your representation.
What the base price is not
The number on the sign is a starting point. Between that number and what you will actually pay, expect some combination of:
- Lot premium — the better lots cost more, and the best ones go early
- Structural options — anything that changes the frame, chosen before the build and rarely reversible
- Design center selections — where budgets most often quietly double
- Community and association fees — sometimes with a one-time capital contribution at closing
None of this is a scandal; it is how the model works. But a base price and a final price can be very different numbers, and you want to know your real ceiling before you fall in love with a plan.
The contract is the builder's contract
In resale, we work from a standard regional form that assumes two parties with roughly equal footing. New construction is different: the builder writes the agreement, and it protects the builder. Delivery dates have more flexibility than you would expect. Deposit terms are stricter. The dispute language is theirs.
Some of it genuinely is not negotiable, and I will tell you plainly when that is the case. But "not negotiable" is a claim worth testing rather than assuming, particularly on incentives, closing cost contributions, and what happens if the timeline slips past your lease.
Where I actually earn it
Honestly? Not by finding the house. You can find the house. It is a sign on Route 29.
It is in reading the contract before you sign it, knowing which options hold value at resale and which ones you will never see again, being at the pre-drywall and final walkthroughs with a list, and asking the uncomfortable questions about timeline and incentives so that you do not have to be the difficult one.
If you are even thinking about touring a model this month, call me first. It costs you nothing and it preserves every option you have.
Questions about your own move? Start a conversation — or call 571.297.5780.